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Gold has moved to the center of the global financial conversation. JP Morgan recently raised its forecast for the price of the yellow metal to US $6,300 per ounce by the end of 2026, supported by strong structural demand from central banks and investors, even in a highly volatile environment. Beyond short-term movements, the institution believes that gold’s price advance into 2026 reflects a profound transformation in how governments and investors protect and diversify their

For strategic investors, every setback in the price of gold represents an opportunity to strengthen their exposure to an asset that has historically demonstrated resilience and long-term value. According to the House View Briefcase (May 2025) of the Swiss investment bank UBS, the declines in the price of gold should be considered ideal moments to build or reinforce positions. This is based on a long-term vision backed by centuries of history. 

Gold reaffirms its role as a safe haven following historic news: for the first time in over a hundred years (1917), the United States has...